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2017-2018

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Integrated Marketing Techniques

Degree Type: Minor
College(s): College of Business

Why Choose an Integrated Marketing Techniques Minor?

Integrated Marketing is a management concept designed to integrate all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing. The goal of integrated marketing is to create and sustain an overall brand that is consistent and targeted to select markets. The integrated marketing field has grown significantly and marketing organizations are requiring employees to have knowledge in all aspects tactics and techniques. The Integrated Marketing Techniques Minor provides this knowledge base while allowing students to specialize in their area of interest. The completion of this minor provides a firm academic basis for additional advanced courses in the discipline.

Career Opportunities 

Professionals in the field of Integrated Marketing work to maximize the impact and efficiency of marketing strategies. As the national and global economies develop, companies will use integrated marketing more and more to differentiate themselves from competition and position themselves with key publics. People with knowledge and experience in integrated marketing are in high demand and this field is projected to be an area of growth for the future.

Admissions Requirements

Any Ferris student interested in improving his/her career opportunities can obtain the Integrated Marketing Techniques minor in conjunction with his/her baccalaureate degree.

Graduation Requirements

You will receive the Integrated Marketing Techniques minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average in the Integrated Marketing Techniques courses.

No more than 50% of the credits in this minor may be transferred from another institution.  A maximum of 1/3 of the credits, but not more than 7 credits in a minor may overlap with the student's major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail:

Required Courses
Credit Hours

Integrated Marketing Techniques Minor - 18 Credits

Required Courses - 12 Credits
Principles of Advertising/IMC
3
Professional Selling
3
Principles of Marketing
3
Public Relations Principle
3

Elective Courses - 6 Credits

Choose an emphasis OR a combination of any two courses from below:
Advertising/IMC Media Emphasis
Fundamentals of Media
3
Media Strategy and Tactics
3
Analytical Marketing Emphasis
Marketing Data Analysis
3
Marketing Research
3
Business Marketing Emphasis
Industrial Marketing
3
Bus-to-Bus Advertising/IMC
3
Communication Emphasis
Theories of Persuasion
3
Broadcast Writing
3
Creative Advertising/IMC Emphasis
Layout and Production
3
Promotional Writing
3
Direct Marketing Emphasis
Direct Marketing
3
Introduction to Data Mining
3
Digital Marketing Emphasis
Bus-to-Bus Digital Marketing
3
Consumer Digital Marketing
3
Graphic Design Emphasis
Design Foundations
3
Web Design and Planning
3
Marketing Sales Emphasis
Consumer Behavior
3
Advanced Selling
3
Product and Non-Profit Marketing Emphasis
Mktg for Non-Profit Organiz
3
Product Marketing
3
Public Relations Emphasis
Public Relations Tactics
3
Public Relations Ethics\Law
3
Retailing Emphasis
Principles of Retailing
3
Retail Merchandising
3
Statistics Emphasis
Introduction to Statistics
3
Inferential Statistics
3
Other Electives (requires advisor approval)
3