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Advertising/Integrated Marketing Communication

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Advertising/Integrated Marketing Communication?

Ferris' Advertising/Integrated Marketing Communication (AIMC) program is at the forefront of a revolution that's sweeping the advertising industry: using advertising and promotion techniques in concert for maximum effect, rather than applying them separately. Our program is highly regarded by employers because it was one of the first to take this up-to-date approach. And there's another thing they like about Ferris' program. Ferris students have opportunities to apply what they're learning in real-world settings. They can interact directly with industry professionals, engage in projects with real clients, and develop complete integrated marketing communication campaigns which are all reasons Ferris AIMC graduates are highly regarded for being able to "hit the ground running."

Career Opportunities

Ferris' Advertising/Integrated Marketing Communication grads get great jobs. They have careers in the best ad agencies in the country from New York to LA. Fact is, the biggest agency in the U.S. has had more Ferris grads working in its headquarters than from any other university. Some Advertising/Integrated Marketing Communication career options are: advertising manager, account executive, account coordinator, account planner, creative director, copywriter, media planner, media buyer, media sales, traffic coordinator, production specialist, or research director. And, there are many others.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math and Reading and a 13 ACT in English (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All general University General Education requirements can be found here:

Please consult this link for a complete listing of General Education Electives:

Graduation Requirements

The Advertising/Integrated Marketing Communication program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in the business core classes, in the major classes and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.

Required Courses
Credit Hours

Advertising/IMC - 124/125 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
Princ of Managerial Accounting
Contracts and Sales
Integrating Experience
Financial Management 1
Business Information Systems
Applied Management
Quality-Operations Mgmt
Principles of Marketing
Introduction to Statistics
Advertising/IMC Major Courses - 40 Credits
Intro to Advertising/IMC
Principles of Advertising/IMC
Advertising/IMC Career Seminar
Layout and Production
Promotional Writing
Fundamentals of Media
Media Strategy and Tactics
Consumer Digital Marketing
Advertising/IMC Management
Advertising/IMC Campaigns
AIMC Internships
1 TO 9
Web Design and Planning
Professional Selling
Consumer Behavior
Marketing Research
Directed Electives - 6 Credits
Two Industry Specific Electives - advisor approved

University General Education

Communication Competence - 12 Credits
Fundamentals-Public Speaking
English 1
English 2
Advanced Business Writing

Scientific Understanding - 7-8 Credits
SU Elective
Lab Science Elective

Quantitative Skills - 3 Credits
If MATH ACT score is 24+, substitute a general education elective
Quantitative Reason for Pro 2
Intermediate Algebra
Cultural Enrichment - 9 Credits
Social Awareness - 9 Credits
Principles of Macroeconomics
Principles of Microeconomics
Introduction to Psychology
General Education Electives - 8 Credits