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2017-2018

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Marketing

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Marketing?

Our Marketing degree provides students with the opportunity to develop a solid broad-based foundation along with the specialization (in areas such as sport marketing, digital marketing, retailing, sales, etc.) that employers appreciate in their entry-level employees. In fact, students can work with faculty to design a concentration more closely aligned with their particular areas of interest. The Marketing curriculum emphasizes opportunities for hands-on experience, meeting and working with practitioners.

  • Our quality faculty with years of "real world" experience combine with modern classroom technology to provide a unique and up-to-date learning environment.
  • Internships build on our students' learning from their real-world experience.
  • With classes averaging less than 20 students, we stress team-based skills, interactive student presentations and hands-on projects to make learning enjoyable.
  • One out of every five presidents or CEO's in the top 500 US corporations has a marketing undergraduate degree.

Career Opportunities

Employers like to hire Ferris marketing graduates because of their practical skills, receptive attitudes and their ability to hit the ground running. Our alumni are a testament to the 50+ years of Marketing program experience. They range from CEO, to VP, to manager and small business owner, serving both for profit and non-profit enterprises, including entertainment and professional sports. Some marketing career options include: sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, digital marketing marketer, purchasing director, industrial marketing director or VP marketing.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0. 

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math and Reading and a 13 ACT in English (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All general University General Education requirements can be found here: http://www.ferris.edu/htmls/academics/gened/courses/GenEd-bachelor.pdf

Please consult this link for a complete listing of General Education Electives: https://wwws.ferris.edu/academics/gened/courses/

Graduation Requirements

The Marketing program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426
Email:

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next review is February 2018.
http://www.acbsp.org

Required Courses
Credit Hours

Marketing Major - 120/121 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3

Marketing Major Courses - 30 Credits

Principles of Advertising/IMC
3
Professional Selling
3
Consumer Behavior
3
Marketing Data Analysis
3
Marketing Research
3
International Marketing
3
Supply Chain Management
3
Marketing Strategy
3
MKTG Internship
1 TO 9
Marketing Elective or MGMT 310 Small Bus Management
3

Choose one of the following Concentrations

Digital Marketing Concentration - 12 Credits Required
Bus-to-Bus Digital Marketing
3
Consumer Digital Marketing
3
Direct Marketing
3
Choose One of the following:
Bus-to-Bus Advertising/IMC
3
or
GRDE 224
Array
Industry Specific Concentration - 12 Credits Required - DEPARTMENTAL APPROVAL REQUIRED - See advisor
Marketing Concentration - 12 Credits Required 

Suggested Marketing Electives:
Bus-to-Bus Advertising/IMC
3
Bus-to-Bus Digital Marketing
3
Consumer Digital Marketing
3
Advertising/IMC Management
3
Mktg for Non-Profit Organiz
3
Direct Marketing
3
Industrial Marketing
3
Sports Marketing
3
Purchasing
3
Product Marketing
3
Public Relations Principle
3
Principles of Retailing
3
Retailing Concentration - 12 Credits Required
Principles of Retailing
3
Retail Merchandising
3
Retail Management
3
Small Business Management
3
Sales Concentration - 12 Credits Required
Industrial Marketing
3
Advanced Selling
3
Sales Management
3
Purchasing
3
Sports Marketing Concentration - 12 Credits Required
Sports Marketing
3
MKTG Internship
1 TO 9
Public Relations Principle
3
Choose One of the following:
Public Relations Tactics
3
OR Directed Elective (see advisor)
3

University General Education

Communication Competence
Fundamentals-Public Speaking
3
English 1
3
Advanced Business Writing
3
Choose One:
Industrial and Career Writing
3
or
English 2
3
Scientific Understanding
Lab Science Elective
4
Science Elective
3-4
Quantitative Skills
Choose One:
Quantitative Reason for Pro 2
4
or
Intermediate Algebra
3
If MATH ACT is 24 or higher, substitute a general education elective
Cultural Enrichment
Elective (one must be at 200 level or above)
9
Social Awareness
Principles of Macroeconomics
3
Principles of Microeconomics
3
Introduction to Psychology
3
General Education Electives - 8 Credits - Choose any general education courses.
General Education Electives
SALES majors, take COMM 251 or COMM 332 or equiv. (COMM 121)
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