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Marketing Research

Degree Type: Certificate
College(s): Business

Why Choose a Marketing Research Certificate?

If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

  • Creating effective surveys
  • Employing computer-based statistical analysis procedures
  • Applying research information in real-world marketing decisions


  • You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on information in order to make successful business decisions.

    Admission Requirements

    Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

    Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

    Admission process for individuals seeking only a certificate: 

    • Unless it is determined by the COB Dean’s Office that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, applicants need only show proof of a 2.35 high school GPA. An advisor will be assigned by the College of Business in the certificate program.
    • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    Graduation Requirements

    You will receive the Marketing Research Certificate after completion of the requirements with a minimum 2.0 grade point average.

    No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

    More Information

    Marketing Department
    119 South Street, Business 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    Email:

    Required Courses
    Credit Hours
    Principles of Marketing
    3
    Marketing Data Analysis
    3
    Marketing Research
    3
    Inferential Statistics
    3
    Minimum credit hours required for the certificate:
    12
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