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Marketing

Degree Type: Certificate
College(s): Business

Why Choose a Marketing Certificate?

If you have a desire to manage organizational activities which service customers and build relationships, this certificate will provide you skills in the following:

  • Oral and written communication
  • Solving customer-based problems
  • Developing, implementing and controlling marketing activities, programs and plans

    You will be exposed to a highly relevant set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.

  • Admission Requirements

    Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.  

    Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

    Admission process for individuals seeking only a certificate: 

    • Unless it is determined by the COB Dean’s Office that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, applicants need only show proof of a 2.35 high school GPA. An advisor will be assigned by the College of Business in the certificate program.
    • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    Graduation Requirements

    You will receive the Marketing Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average in the Marketing Certificate courses.

    No more than 50% of the credits required for this certificate may be transferred from another institution, nor will this certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.

    More Information

    Marketing Department
    119 South Street, Business 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    Email:

    Required Courses
    Credit Hours
    Principles of Marketing
    3
    Consumer Behavior
    3
    Marketing Research
    3
    Marketing Strategy
    3
    Minimum credit hours required for marketing certificate:
    12
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