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2017-2018

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Public Relations

Degree Type: Certificate
College(s): College of Business

Why Choose a Public Relations Certificate?

As the only nationally certified Public Relations program in the state of Michigan (and one of 27 in the U.S.), Ferris State's Public Relations Program will give you the skills and knowledge to excel.  The four courses required for the certificate provide students with more content and experience than many programs offer in their entire major.  With employment growth rates in public relations projected to be more than 24% through 2018, gaining additional skills in PR will significantly enhance your current major.

Research shows that excellent written and verbal communication skills are the most sought after trait of potential employers.  A certificate in PR from Ferris will help give you these skills.  You will learn how to build positive relationships with an organization's key target groups to improve long-term reputation, goodwill, and the bottom line.  You will learn to create and implement strategic communication material such as press releases, speeches, events, videos, social media, and interviews.  A certificate in public relations from Ferris will give you a solid foundation in business communication and will be a strong asset in our career development.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.  

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

 Admission process for individuals seeking only a certificate: 

  • Unless it is determined by the COB Dean’s Office that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, applicants need only show proof of a 2.35 high school GPA. An advisor will be assigned by the College of Business in the certificate program.
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

 

Graduation Requirements

You will receive the Public Relations Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours
Public Relations Principle
3
Public Relations Tactics
3
Public Relations Ethics\Law
3
Public Relations Directed Elective
3
Minimum credit hours required for certificate:
12