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2017-2018

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Digital Marketing

Degree Type: Certificate
College(s): College of Business

Why Choose an Digital Marketing Certificate?

If you have a strong interest in Internet-based marketing activity, you'll find that Digital Marketing is the newest and most innovative marketing methodology used by business executives.
The Digital Marketing certificate will enhance your skills in:

  • Multi-channel marketing - integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in both business-to-customer and business-to-business digital marketing
  • Creation and execution of Internet marketing/advertising and social media plans and campaigns

You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in digital marketing, but in careers such as direct marketing, advertising and professional selling.

This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communication and public relations degrees.

Career Opportunities

Students with a digital marketing background are in demand at advertising agencies, digital marketing agencies, and companies of all sizes.  Entry-level job opportunities include positions in Search Engine Optimization (SEO), sponsored search (Google AdWords), social media management, and content marketing.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.  

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

 Admission process for individuals seeking only a certificate: 

  • Unless it is determined by the COB Dean’s Office that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, applicants need only show proof of a 2.35 high school GPA. An advisor will be assigned by the College of Business in the certificate program.
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Graduation Requirements

You will receive the Digital Marketing certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail:

Required Courses
Credit Hours
Bus-to-Bus Digital Marketing
3
Consumer Digital Marketing
3
Principles of Marketing
3
Electives 
Choose 1 course:
Direct Marketing
3
or
Bus-to-Bus Advertising/IMC
3
Minimum credit hours for certificate:
12