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2017-2018

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Marketing/Sales

Degree Type: Minor
College(s): College of Business

Why Choose the Marketing/Sales Minor?

If you are majoring in a non-marketing degree such as a technology degree or the professional fields of optometry or pharmacy, you will find that the marketing sales minor will give you additional skill sets that will help you in creating a successful and rewarding career.

If you are enrolled in this minor, you will build your skills in:

  • Creating and delivering effective sales presentations
  • Developing managerially relevant marketing strategy
  • Creating value-added customer relationships
  • Evaluating the effectiveness of marketing/sales activities

    This valuable minor will provide non-marketing majors with skills that will allow them to expand upon their chosen major into a broader marketing career track. You and the marketing sales minor advisor will design a course of study based on specific courses that best complement your career goals and academic major.

  • Admission Requirements

    Any person who is admitted to a Ferris State University Bachelor's degree program is welcome to obtain this minor in addition to their major.

    Graduation Requirements

    You will receive the Marketing Sales Minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average.

    No more than 50% of the credits in this minor may be transferred from another institution.  A maximum of 1/3 of the credits, but not more than 7 credits in a minor may overlap with the student's major.

    More Information

    Marketing Department
    119 South Street, BUS 212
    Big Rapids MI 49307-2284
    Phone: (231) 591-2426
    Email:

    Required Courses
    Credit Hours
    Professional Selling
    3
    Principles of Marketing
    3
    Advanced Selling
    3
    Sales Management
    3
    Choose two electives:
    Persuasive Speaking
    3
    Industrial Marketing
    3
    Purchasing
    3
    Minimum credit hours required for marketing sales minor:
    18