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Data Mining

Degree Type: Certificate
College(s): Business

Why Choose a Data Mining Certificate?

Data mining is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationships, reducing financial risk and uncovering new sales opportunities.

Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover knowledge hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or you may help discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with research tools to explore vast amounts of data and information to uncover important patterns? If so, a data mining certificate will prepare you to work in a team setting to help fulfill information needs of your employer through application of data mining methods.

Career Opportunities 

Some career options for those who have a Data Mining Certificate would be a predictive modeler, data analyst or a data scientist.

Admissions Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major. The certificate will be granted upon completion with an average GPA of 2.0 or higher in the courses designated for the certificate.

 

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

 

Admission process for individuals seeking only a certificate: 

·      Unless it is determined by the COB Dean’s Office that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, applicants need only show proof of a 2.35 high school GPA. An advisor will be assigned by the College of Business in the certificate program.

  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

You will receive the Data Mining Certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail:

Required Courses
Credit Hours
Introduction to Data Mining
3
Data Mining Tools
3
Data Mining Processes
3
Proj Management Fundamentals
3
Minimum credit hours required for certificate:
12
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