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Business Data Analytics

Degree Type: Bachelor of Science
College(s): Business

Why Choose Business Data Analytics?

Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state.

Data analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing.  Data mining turns raw data into information.  This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage.  For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationship, reducing financial risk and uncovering new sales opportunities.

Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover information hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with research tools to explore vast amounts of data and information to uncover important patterns? If so, Business Data Analytics will prepare you to work in a team setting to help fulfill information needs of your employer through application of data mining methods.

  • You will learn from statisticians and information systems experts who will teach you through practical, hands-on projects using worldwide known software.
  • You will find the statistics faculty willing and readily available to help you outside of the classroom.
  • You will learn by working with faculty on real-world projects at our research consulting center.
  • Our classrooms and research consulting center provide opportunities for collaborative state-of-the-art learning.

Career Opportunities

Employers like to hire Ferris graduates because of their practical skills, receptive attitudes and abilities to do the job from day one. The BDA job market is exploding in a range of fields including business, education, manufacturing, healthcare, criminal justice, government, science and others. Some BDA career options: data scientist, business data analyst, market research analyst, data analyst/data architect, business and systems analyst, analytic software sales representative, business systems consultant, research analyst or data analyst consultant.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math and Reading and a 13 ACT in English (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program.  Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:

Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All general University General Education requirements can be found here: http://www.ferris.edu/htmls/academics/gened/courses/GenEd-bachelor.pdf

Please consult this link for a complete listing of General Education Electives: https://wwws.ferris.edu/academics/gened/courses/

Graduation Requirements

The Business Data Analytics program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail:

Required Courses
Credit Hours

Business Data Analytics - 120 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3

Business Data Analytics Major Courses - 33 Credits

Database Design-Implementation
3
Proj Management Fundamentals
3
Introduction to Data Mining
3
Foundations Business Analytics
3
Inferential Statistics
3
Management Science
3
Data Mining Tools
3
Data Mining Processes
3
Data Warehouse Struc/Des/Query
3
Data Query-Analysis-Reporting
3
Internship (HIGHLY RECOMMENDED) or Directed Elective (see advisor)
3

Choose one of the following Concentrations

Information Security and Intelligence Concentration - 9 Credits
Link and Visual Analysis
3
Data-Intelligence Comp Theory
3
Directed elective  or STQM 360 (advisor approval)
3
Marketing Analysis Concentration - 9 Credits
Marketing Data Analysis
3
Marketing Research
3
Directed Elective (see advisor)
3
Quality and Systems Improvement Concentration - 9 Credits
Cont Improvement Tools-Techniq
3
Quality Control for Management
3
Directed Elective (see advisor)
3
Geographic Information Systems Concentration - 9 Credits
Principles of GIS
3
Geographic Infor Systems 2
3
GIS Data Analysis-Specializ
3
Directed Concentration - 9 Credits
Directed Electives (see advisor)
9

University General Education Requirements

Communication Competence - 15 Credits
English 1
3
English 2
3
Advanced Business Writing
3
Small Group Decision Making
3
Choose One:
Interpersonal Communication
3
or
Fundamentals-Public Speaking
3
Scientific Understanding - 7/8 Credits
Scientific Understanding with Lab - 4 Credits
Scientific Understanding - 3 Credits
Quantitative Skills 4/6 Credits
If MATH ACT is 24 or higher, substitute a general education elective.
Choose MATH 114 OR MATH 115 and MATH 122
Quantitative Reason for Pro 2
4
Intermediate Algebra
3
Math Analysis for Business
3
Cultural Enrichment - 9 Credits
Two Cultural Enrichment Electives - 3 Credits each
AND
Introduction to Ethics
3
Social Awareness - 9 Credits
Principles of Macroeconomics
3
Principles of Microeconomics
3
Introduction to Psychology
3
College of Business Additional General Education - 4 Credits
General Education Elective - 1 Credit
AND
Introduction to Logic
3
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