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2017-2018

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Graphic Media Management

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Graphic Media Management?

Offered through the Marketing Department, the Graphic Media Management program addresses operations management, IT, project planning and estimating, marketing, and embracing the rapidly changing media business environment. Today's print media industry is really a global communication industry using every type of technology available to help customers communicate their message. Graphic Media Management is just that, the cutting edge of all the latest and greatest print and digital communications technology. Leaders in the print media industry must be knowledgeable in all traditional printing methods as well as know how to best use leading-edge technology to remain competitive.

Career Opportunities

Nearly one-third of the three-quarters of a million people employed by the print media industry are over age 55. That means excellent opportunities for individuals who love to solve problems and work in a fast-paced environment on some of the most technologically advanced systems in the world. Graduates from the Graphic Media Management program are not only trained in traditional print operations, G7 color management and digital print pre-press workflow, they bring another level of skills to the workforce. This foundation of print media technology and processes combine with a solid core of business, marketing, management and financial courses make graduates from the Graphic Media Management program highly desirable employees for the future of the print media industry. There are career opportunities in sales, technical sales and marketing, information systems, project management, customer service and production management in the print media industry and throughout the supply chain.

More than 80 percent of the print media companies in the United States employ less than 50 employees. This allows graduates of Ferris State University's Graphic Media Management program excellent opportunities to stay close to the technology, people and business operations. Average starting salaries range from $40,000 to $ 50,000 a year.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0. 

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math and Reading and a 13 ACT in English (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All general University General Education requirements can be found here: http://www.ferris.edu/htmls/academics/gened/courses/GenEd-bachelor.pdf

Please consult this link for a complete listing of General Education Electives: https://wwws.ferris.edu/academics/gened/courses/

Graduation Requirements

The Graphic Media Management program at Ferris leads to a Bachelor of Science degree. Students must complete a 400-hour internship prior to graduation and maintain a minimum 2.0 GPA in core classes, in the major and overall. Students must complete all general education requirements as outlined on the General Education website.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:

Graphic Media Management is accredited by the Accrediting Council for Collegiate Graphic Communication, Inc.

http://accgc.org/programs.html

Required Courses
Credit Hours

Graphic Media Management Major Requirements - 129 Credits

Digital Imag & Vari Data Syst
3
Project Est and Cost Analysis
3
Production Planning
3
Media Management Internship
4
Digital Workflow Automation
3
Color Management
3
Media Process Management
3
Current Topics in Media Mgmt
1
Major Related Courses - 30 Credits
Contracts and Sales
3
Applied Management
3
Mgmt Metrics & Decision Making
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3

Directed Electives - Select 12 Credits with advisor approval

Choose Four Courses:
Information Technology Track
Introduction to Visual Basic
3
Software Systems
3
MS Network Administration
3
Networking Essentials
3
Systems Analysis and Design 1
3
Advertising Track
Principles of Advertising/IMC
3
Fundamentals of Media
3
Bus-to-Bus Advertising/IMC
3
World Commerce Track
Bus-to-Bus Digital Marketing
3
Consumer Digital Marketing
3
International Business Systems
3
International Logistics
3
Management Track
Managerial Leadership
3
Small Business Management
3
Human Resource Management
3
Negotiations
3
Marketing Track
Professional Selling
3
Supply Chain Management
3
Direct Marketing
3
Public Relations Track
Public Relations Principle
3
Public Relations Tactics
3
Public Relations Ethics\Law
3

University General Education

Communication Competence - 3 Credits
Advanced Technical Writing
3
Scientific Understanding - 3 Credits
Science Elective
3
Quantitative Skills - 3 Credits
Choose One:
Quantitative Reason for Pro 2
4
or
Intermediate Algebra
3
Cultural Enrichment - 3 Credits
Cultural Enrichment Elective 200 level or above
3
Choose One: (200 level or above)
COMM 231, ENGL 322, FREN, GERM, HIST, NUMB, LITR, MUSI, SPAN, or THTR
Social Awareness - 3 Credits
Principles of Microeconomics
3
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