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Integrated Marketing Communications

Degree Type: Certificate
College(s): Business

Why Choose an Integrated Marketing Communications Certificate?

With so many media choices available today, all kinds of companies are looking for grads that understand IMC (Integrated Marketing Communications.) In fact the U. S. Department of Commerce identifies IMC as one of the fastest growing career fields. A certificate in IMC can give you an additional skill set to compliment your major and make you a more attractive hire. It exposes you to the latest advertising techniques, and it also acquaints you with the other promo techniques that work effectively with advertising. Just what companies are looking for these days. It's all about creating and placing ads and other instruments of promotion for maximum impact in traditional media like radio, television, and direct marketing channels, plus the hottest social media, like Facebook, Twitter, Pinterest, and more.

Career Opportunities

Students with an integrated marketing background are in demand at companies and agencies that market using direct and digital marketing, advertising, sales promotion and public relations.  Job titles include work in account services, media, research or creative. 

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major. 

 Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

 Admission process for individuals seeking only a certificate: 

  • Unless it is determined by the COB Dean’s Office that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, applicants need only show proof of a 2.35 high school GPA. An advisor will be assigned by the College of Business in the certificate program.
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Graduation Requirements

You will receive the Integrated Marketing Communications Certificate after completion of the requirements with a minimum 2.0 grade point.

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-592-2426
E-mail:


Required Courses
Credit Hours
Principles of Advertising/IMC
3
Principles of Sales Promotion
3
Direct Marketing
3
Public Relations Principle
3
Minimum credit hours required:
12
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