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2017-2018

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Healthcare Marketing

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Health Care Marketing?

Want a career in health care but working from a medical aspect is not for you? Want a career in business but the boardroom bores you? Well, now you can combine the medical world with the business world with a BS in Healthcare Marketing. This program is designed to develop graduates capable of marketing within the health care industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics; manufacturers of pharmaceuticals, medical devices and medical furniture; social service providers and change-behavior specialists.

The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.

Career Opportunities

Health care spending is 4.3 times the amount spent on national defense. A survey of nearly 300 hospitals by the Society for Health Care Strategy and Market Development (SHSMD) found that hospital marketing departments averaged 6 (six) staff members with budgets of 1.2 million. Marketing departments are incorporated into the structure of health care organizations and marketers are being promoted to manager’s directors, and ultimately vice presidents. Some careers in Health Care Marketing you may start at are: jobs in sales and marketing for health care providers and their suppliers, including medical device and furniture sales and marketing, customer service, and social marketing.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0. 

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math and Reading and a 13 ACT in English (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All general University General Education requirements can be found here: http://www.ferris.edu/htmls/academics/gened/courses/GenEd-bachelor.pdf

Please consult this link for a complete listing of General Education Electives: https://wwws.ferris.edu/academics/gened/courses/

Graduation Requirements

The Health Care Marketing program at Ferris leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours

Business Core

Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3

Healthcare Marketing Major Requirements - 43 Credits Required

Principles of Advertising/IMC
3
The U.S. Health Care System
3
Health Care Law 1
3
Professional Selling
3
Marketing Internship
1 TO 9
Consumer Behavior
3
Marketing Internship II
1 TO 9
International Marketing
3
Healthcare Marketing
3
Supply Chain Management
3
Marketing Strategy
3
MKTG Internship
1 TO 9
Medical Terminology
4
Foundations of Reimbursement
3
Data Analytics-Healthcare Mktg
3
Directed Electives - Choose one:
MKTG 434, HCSA 310, or HCSA 402 - See program Advisor

University General Education

Communication Competence
Fundamentals-Public Speaking
3
English 1
3
Advanced Business Writing
3
Choose One:
Industrial and Career Writing
3
or
English 2
3
Scientific Understanding
Preparatory Chemistry
3
Basic Human Anatomy-Physiology
4
Quantitative Skills
Choose One:
Quantitative Reason for Pro 2
4
or
Intermediate Algebra
3
Cultural Enrichment
Introduction to Ethics
3
Cultural Enrichment Elective
6
Social Awareness
Principles of Macroeconomics
3
Principles of Microeconomics
3
Introduction to Psychology
3
Additional General Education Requirements
Persuasive Speaking
3
General Education Elective
4
Minimum credit hours required:
121
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