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Marketing

Degree Type: Associate in Applied Science
College(s): Business

Why choose a Marketing Associate in Applied Science

The Marketing Associates degree introduces students to business foundational concepts and the basic marketing related disciplines. Students will take a combination of general education courses, business foundation courses, and marketing courses with an opportunity to select electives that meet their professional interests in the marketing field.

Career Opportunities

Graduates are prepared for entry-level positions in Marketing and related fields of Customer Service, Sales, and Retailing.

Students completing their marketing associate’s degree are prepared to enter a four year degree program in Marketing with concentrations in Retailing, Digital Marketing, Sales, or Sports Marketing; Public Relations; or Advertising/Integrated Marketing Communications.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0. 

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math and Reading and a 13 ACT in English (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

General Education Requirements

All general University General Education requirements can be found here: http://www.ferris.edu/HTMLS/academics/gened/courses/GenEd-associate.pdf

Please consult this link for a complete listing of General Education Electives: https://wwws.ferris.edu/academics/gened/courses/

Graduation Requirements

The Marketing AAS program at Ferris terminates with an associate in applied science degree. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall. Students must complete all general education requirements as outlined on the General Education website.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307 - 2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours

Business Foundation - 18 Credits Required

Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Applied Management
3
Principles of Marketing
3
Introduction to Statistics
3

Marketing Major Courses - 15 Credits Required

Principles of Advertising/IMC
3
Professional Selling
3
Public Relations Principle
3
Marketing Directed Elective
3
Marketing Directed Elective
3

University General Education

Communication Competence
English 1
3
English 2
3
Fundamentals-Public Speaking
3
Quantitative Skills
Choose One:
Quantitative Reason for Pro 2
4
or
Intermediate Algebra
3
If MATH ACT is 24 or higher, substitute a general education elective
Cultural Enrichment
Cultural Enrichment Elective
3
Social Awareness
Principles of Macroeconomics
3
Principles of Microeconomics
3
Introduction to Psychology
3
Scientific Understanding
Science Elective with Lab
4
Minimum credit hours required:
60-61
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