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Advertising/Integrated Marketing Communications

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Advertising/Integrated Marketing Communication?

Ferris' Advertising/Integrated Marketing Communication (AIMC) program is at the forefront of a revolution that's sweeping the advertising industry: using advertising and promotion techniques in concert for maximum effect, rather than applying them separately. Our program is highly regarded by employers because it was one of the first to take this up-to-date approach. And there's another thing they like about Ferris' program. Ferris students have opportunities to apply what they're learning in real-world settings. They can interact directly with industry professionals, engage in projects with real clients, and develop complete integrated marketing communication campaigns which are all reasons Ferris AIMC graduates are highly regarded for being able to "hit the ground running."

Career Opportunities

Ferris' Advertising/Integrated Marketing Communication grads get great jobs. They have careers in the best ad agencies in the country from New York to LA. Fact is, the biggest agency in the U.S. has had more Ferris grads working in its headquarters than from any other university. Some Advertising/Integrated Marketing Communication career options are: advertising manager, account executive, account coordinator, account planner, creative director, copywriter, media planner, media buyer, media sales, traffic coordinator, production specialist, or research director. And, there are many others.

Admission Requirements

New Students SAT Scores

  • 2.5 High School GPA (on a 4.0 scale)
  • Two of the Three Criteria:
    1. SAT ERW score of 450 or higher
    2. SAT Math score of 500 or higher.  Placement in MATH 109/110 will be considered (SAT Math score of 480 or higher).
    3. SAT Composite of 900 or higher

New Students ACT Scores

  • 2.5 High School GPA (on a 4.0 scale)
  •  Two of the Three Criteria:
    1. ACT English score of 16 or higher
    2. ACT Math score of 19 or higher
    3. ACT Reading score of 19 or higher

Transfer Students

  • Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended.  GPA based on completion of 12 credit hours or more.  Developmental courses will not be considered in computing the GPA requirement.
  • Transfer equivalency for FSU ENGL 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; or SAT ERW score of 450 or higher; or Accuplacer English score of 6 or higher.
  • Transfer equivalency for FSU MATH 114/115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; SAT Math score of 500 or higher; or Accuplacer Math scores:  Elementary Algebra score 75 or higher and College Level Math 0-49. 

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All University General Education requirements can be found here:

Please consult this link for a complete listing of General Education Electives:

Consult the official checksheet or program advisor for program specific General Education requirements.

Graduation Requirements

The Advertising/Integrated Marketing Communication program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in the business core classes, in the major classes and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.

Required Courses
Credit Hours

Advertising/Integrated Marketing Communications, BS - 124 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
Princ of Managerial Accounting
Contracts and Sales
Integrating Experience
Financial Management 1
Business Information Systems
Applied Management
Quality-Operations Mgmt
Principles of Marketing
Introduction to Statistics
Major Requirements - 40 Credits
Intro to Advertising/IMC
Principles of Advertising/IMC
Advertising/IMC Career Seminar
Layout and Production
Promotional Writing
Fundamentals of Media
Media Strategy and Tactics
Bus-Consumer Digital Marketing
Advertising/IMC Management
Advertising/IMC Campaigns
AIMC Internships
1 TO 9
Web Design and Planning
Professional Selling
Consumer Behavior
Marketing Research
Directed Electives - 6 Credits
Two Industry Specific Electives - Advisor Approved