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2018-2019

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Marketing Research

Degree Type: Certificate
College(s): College of Business

Why Choose a Marketing Research Certificate?

If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

  • Creating effective surveys
  • Employing computer-based statistical analysis procedures
  • Applying research information in real-world marketing decisions


  • You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on information in order to make successful business decisions.

    Admission Requirements

    • Applicant should show proof of high school graduation with a 2.35 GPA.  If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
    • Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU. 
    • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.

    Graduation Requirements

    You will receive the Marketing Research Certificate after completion of the requirements with a minimum 2.0 grade point average.

    No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

    More Information

    Marketing Department
    119 South Street, Business 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    Email:

    Required Courses
    Credit Hours

    Marketing Research Certificate - 12 Credits

    Principles of Marketing
    3
    Marketing Data Analysis
    3
    Marketing Research
    3
    Inferential Statistics
    3