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2018-2019

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Marketing Sales

Degree Type: Minor
College(s): College of Business

Why Choose the Marketing  Sales Minor?

If you are majoring in a non-marketing degree such as a technology degree or the professional fields of optometry or pharmacy, you will find that the marketing sales minor will give you additional skill sets that will help you in creating a successful and rewarding career.

If you are enrolled in this minor, you will build your skills in:

  • Creating and delivering effective sales presentations
  • Developing managerially relevant marketing strategy
  • Creating value-added customer relationships
  • Evaluating the effectiveness of marketing/sales activities

    This valuable minor will provide non-marketing majors with skills that will allow them to expand upon their chosen major into a broader marketing career track. You and the marketing sales minor advisor will design a course of study based on specific courses that best complement your career goals and academic major.

 

Admission Requirements

Any person who is admitted to a Ferris State University Bachelor’s degree program is welcome to obtain this minor.

Graduation Requirements

You will receive the Marketing Sales Minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average.

No more than 50% of the credits in this minor may be transferred from another institution.  A maximum of 1/3 of the credits, but not more than 7 credits in a minor may overlap with the student's major.

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids MI 49307-2284
Phone: (231) 591-2426
Email:

Required Courses
Credit Hours

Marketing Sales Minor - 18 Credits

Professional Selling
3
Principles of Marketing
3
Advanced Selling
3
Sales Management
3
Additional Requirements - 6 Credits
Persuasive Speaking
3
Industrial Marketing
3
Purchasing
3