2017 - 2018 Catalog (Current)

Integrated Marketing Communications

Degree Type: Certificate
College(s): College of Business

Why Choose an Integrated Marketing Communications Certificate?

With so many media choices available today, all kinds of companies are looking for grads that understand IMC (Integrated Marketing Communications.) In fact, the U. S. Department of Commerce identifies IMC as one of the fastest growing career fields. A certificate in IMC can give you an additional skill set to compliment your major and make you a more attractive hire. It exposes you to the latest advertising techniques, and it also acquaints you with the other promo techniques that work effectively with advertising. Just what companies are looking for these days. It's all about creating and placing ads and other instruments of promotion for maximum impact in traditional media like radio, television, and direct marketing channels, plus the hottest social media, like Facebook, Twitter, Pinterest, and more.

Career Opportunities

Students with an integrated marketing background are in demand at companies and agencies that market using direct and digital marketing, advertising, sales promotion and public relations.  Job titles include work in account services, media, research or creative. 

Admission Requirements

  • Applicant should show proof of high school graduation with a 2.35 GPA.  If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
  • Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU. 
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.

Graduation Requirements

You will receive the Integrated Marketing Communications Certificate after completion of the requirements with a minimum 2.0 grade point.

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-592-2426
E-mail:

Required Courses
Credit Hours

Integrated Marketing Communications, Certificate - 12 Credits

Principles of Advertising/IMC
3
Principles of Sales Promotion
3
Direct Marketing
3
Public Relations Principle
3