2018-2019 Catalog (Current)

Advertising/Integrated Marketing Communications

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Advertising/Integrated Marketing Communications?

Ferris' Advertising/Integrated Marketing Communications (AIMC) program is at the forefront of a revolution that's sweeping the advertising industry: using advertising and promotion techniques in concert for maximum effect, rather than applying them separately. Our program is highly regarded by employers because it was one of the first to take this up-to-date approach. And there's another thing they like about Ferris' program. Ferris students have opportunities to apply what they're learning in real-world settings. They can interact directly with industry professionals, engage in projects with real clients, and develop complete integrated marketing communications campaigns which are all reasons Ferris AIMC graduates are highly regarded for being able to "hit the ground running."

Career Opportunities

Ferris' Advertising/Integrated Marketing Communications grads get great jobs. They have careers in the best ad agencies in the country from New York to LA. Fact is, the biggest agency in the U.S. has had more Ferris grads working in its headquarters than from any other university. Some Advertising/Integrated Marketing Communications career options are: advertising manager, account executive, account coordinator, account planner, creative director, copywriter, media planner, media buyer, media sales, traffic coordinator, production specialist, or research director. And, there are many others.

Admission Requirements

New Students SAT Scores

  • 2.0 High School GPA (on a 4.0 scale)
  • Two of the Three Criteria:
    1. SAT ERW score of 450 or higher
    2. SAT Math score of 500 or higher.  Placement in MATH 109/110 will be considered (SAT Math score of 480 or higher).
    3. SAT Composite of 900 or higher

New Students ACT Scores

  • 2.0 High School GPA (on a 4.0 scale)
  •  Two of the Three Criteria:
    1. ACT English score of 16 or higher
    2. ACT Math score of 19 or higher
    3. ACT Reading score of 19 or higher

Transfer Students

  • Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended.  GPA based on completion of 12 credit hours or more.  Developmental courses will not be considered in computing the GPA requirement.
  • Transfer equivalency for FSU ENGL 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; or SAT ERW score of 450 or higher; or Accuplacer English score of 6 or higher.
  • Transfer equivalency for FSU MATH 114/115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; SAT Math score of 500 or higher; or Accuplacer Math scores:  Elementary Algebra score 75 or higher and College Level Math 0-49. 

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All University General Education requirements for a Bachelor’s degree is here

Please consult this link for a complete listing of General Education Electives.

Consult the Required Courses above or the program advisor for program specific General Education requirements.

Graduation Requirements

The Advertising/Integrated Marketing Communications program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in the business core classes, in the major classes and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:


ADA compliant checksheets are being developed for the 2019-2020 Catalog. If you would like to request an ADA compliant checksheet before the 19-20 catalog is published, please send your request to: 

Required Courses
Credit Hours

Advertising/Integrated Marketing Communications, BS - 124 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3
Major Requirements - 40 Credits
Intro to Advertising/IMC
2
Principles of Advertising/IMC
3
Advertising/IMC Career Seminar
1
Layout and Production
3
Promotional Writing
3
Fundamentals of Media
3
Media Strategy and Tactics
3
Bus-Consumer Digital Marketing
3
Advertising/IMC Management
3
Advertising/IMC Campaigns
3
AIMC Internships
1 TO 9
Web Design and Planning
3
Professional Selling
3
Consumer Behavior
3
Marketing Research
3
Directed Electives - 6 Credits
Two Industry Specific Electives - Advisor Approved