2018-2019 Catalog (Current)

Business Data Analytics

Degree Type: Bachelor of Science
College(s): College of Business

Why Choose Business Data Analytics?

Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state.

Data analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing.  Data mining turns raw data into information.  This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage.  For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationship, reducing financial risk and uncovering new sales opportunities.

Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover information hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with research tools to explore vast amounts of data and information to uncover important patterns? If so, Business Data Analytics will prepare you to work in a team setting to help fulfill information needs of your employer through application of data mining methods.

  • You will learn from statisticians and information systems experts who will teach you through practical, hands-on projects using worldwide known software.
  • You will find the statistics faculty willing and readily available to help you outside of the classroom.
  • You will learn by working with faculty on real-world projects at our research consulting center.
  • Our classrooms and research consulting center provide opportunities for collaborative state-of-the-art learning.

Career Opportunities

Employers like to hire Ferris graduates because of their practical skills, receptive attitudes and abilities to do the job from day one. The BDA job market is exploding in a range of fields including business, education, manufacturing, healthcare, criminal justice, government, science and others. Some BDA career options: data scientist, business data analyst, market research analyst, data analyst/data architect, business and systems analyst, analytic software sales representative, business systems consultant, research analyst or data analyst consultant.

Admission Requirements

New Students SAT Scores

  • 2.5 High School GPA (on a 4.0 scale)
  • Two of the Three Criteria:
    1. SAT ERW score of 450 or higher
    2. SAT Math score of 500 or higher.  Placement in MATH 109/110 will be considered (SAT Math score of 480 or higher).
    3. SAT Composite of 900 or higher

New Students ACT Scores

  • 2.5 High School GPA (on a 4.0 scale)
  •  Two of the Three Criteria:
    1. ACT English score of 16 or higher
    2. ACT Math score of 19 or higher
    3. ACT Reading score of 19 or higher

Transfer Students

  • Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended.  GPA based on completion of 12 credit hours or more.  Developmental courses will not be considered in computing the GPA requirement.
  • Transfer equivalency for FSU ENGL 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; or SAT ERW score of 450 or higher; or Accuplacer English score of 6 or higher.
  • Transfer equivalency for FSU MATH 114/115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; SAT Math score of 500 or higher; or Accuplacer Math scores:  Elementary Algebra score 75 or higher and College Level Math 0-49. 

More Information:

Additional guidance can be found on the College of Business Webpage under the Admissions tab.

General Education Requirements

All University General Education requirements for a Bachelor’s degree is here

Please consult this link for a complete listing of General Education Electives.

Consult the Required Courses above or the program advisor for program specific General Education requirements.

Graduation Requirements

The Business Data Analytics program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail:

ADA compliant checksheets are being developed for the 2019-2020 Catalog. If you would like to request an ADA compliant checksheet before the 19-20 catalog is published, please send your request to: 

Required Courses
Credit Hours

Business Data Analytics, BS - 120 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3

Business Data Analytics Major - 33 Credits

Database Design-Implementation
3
Proj Management Fundamentals
3
Introduction to Data Mining
3
Foundations Business Analytics
3
Inferential Statistics
3
Management Science
3
Data Mining Tools
3
Data Mining Processes
3
Data Warehouse Struc/Des/Query
3
Data Query-Analysis-Reporting
3
Internship (HIGHLY RECOMMENDED) or Directed Elective (see advisor)
3

Choose one of the following Concentrations

Must obtain advisor approval
Information Security and Intelligence Concentration - 9 Credits
Link and Visual Analysis
3
Data-Intelligence Comp Theory
3
Directed elective  or STQM 360 (advisor approval)
3
Marketing Analysis Concentration - 9 Credits
Marketing Data Analysis
3
Marketing Research
3
Directed Elective (see advisor)
3
Quality and Systems Improvement Concentration - 9 Credits
Cont Improvement Tools-Techniq
3
Quality Control for Management
3
Directed Elective (see advisor)
3
Geographic Information Systems Concentration - 9 Credits
Principles of GIS
3
Geographic Infor Systems 2
3
GIS Data Analysis-Specializ
3
Directed Concentration - 9 Credits
Directed Electives (see advisor)
9