Bus to Consumer E-Com Mktg (ECOM 383)

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• Credit Hours: Min: 3, Max: 3

A hands-on overview of Business-to-Consumer E-commerce marketing. Places E-Commerce marketing in perspective as a growing part of the American and global economies; how E-Commerce is being integrated into some going businesses, how it is becoming a complete way of doing business for others, and how to maximize opportunities for success in this fast-changing field. Prerequisites MKTG 321