Advertising (ADV) - Ferris Course Catalog

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Advertising ADV

Career Path: Arts and Communications, Arts and Communications, Business, Management, Marketing, and Technology

Required Courses		Credit Hours
General Education
This degree requires completion of the general education courses found on your program degree checksheet:
*	Communication Competence	12
*	Scientific Understanding	7-8
*	Quantitative Skills (MATH 115)	3
*	Cultural Enrichment	9
*	Social Awareness	9*
Business Core
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 321	Contracts & Sales	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality/Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Intro to Statistics	3
Major
ADVG 222	Principles of Advertising	3
ADVG 312	Advertising Layout & Production	3
ADVG 324	Advertising Copy	3
ADVG 334	Fundamentals of Media	3
ADVG 376	Media Strategy & Tactics	3
ADVG 486	Advertising Management	3
ADVG 488	Advertising Campaigns	3
MKTG 322	Consumer Behavior	3
MKTG 425	Marketing Research	3
Related Courses:	*Fulfills General Education Social Awareness requirements
*ECON 221		3
*ECON 222		3
*PSYC 150		3
GRDE 118	Desktop Publishing	3
MKTG 231	Professional Selling	3
Electives
*	General Education	9
*	Directed Electives (see advisor)	12
Minimum credit hours required:		124-125

Why Choose Advertising?

If you choose to enroll in Advertising as a major, you will be one of a very few select students to receive a degree in advertising in a College of Business setting. The emphasis of your degree will not be in the creation of advertising copy or illustration, but in developing advertising campaigns that effectively communicate an organization’s message.

As a graduate of this program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success. You will learn such concepts as:

Understanding markets and media

Learning how corporations communicate effectively

Serving as the bridge builder between your organization and the customers who desire to use your organization’s products and services.

You will find yourself in a very competitive, challenging and rewarding career. Your career ladder often will lead to high-paying senior management, executive and/or leadership positions.

The program is based on the idea that there is no substitute for experience. As a student, you become directly involved in the advertising process. You write copy, develop advertising campaigns and create advertising strategies. In addition, an internship program allows you to gain on-the-job experience while earning University credit and a paycheck.

Get a Great Job

Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of integrated marketing communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Positions in this field include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.

Admission Requirements

Applicants must present evidence of graduation from high school or the GED.
To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.

Graduation Requirements

The Advertising program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu