Why Choose a Business-to-Business Marketing Certificate?

If you choose the business-to-business marketing certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:

Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods

Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce

Demonstration of mastery of class concepts through real world projects with business-to-business clients

You will perfect skills that will serve you well in the fast-growing world of business-to-business marketing.  This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business and communications.

Admission Requirements

Any person who is admitted to a University degree program or the University Center for Extended Learning is welcome to seek the attainment of this certificate.  You must provide evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements

You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.

More information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone:  231-591-2426
E-mail:  MKTG@ferris.edu