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ADVG 312
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Min credits: |
3 |
Advertising Layout & Production
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Max credits: |
3 |
| Techniques in building the printed advertisement and television story boards: visualization of appeal, principles of design, indication of photography and illustration, color usage, and production processes. The use of typography as a design element. A brief introduction to printing processes and paper stocks. Preparation of layout for various media (includes use of mock-ups and prototypes). |
Requires:
ADVG 222
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