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ADVG 324
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Min credits: |
3 |
Advertising Copy
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Max credits: |
3 |
| Nature and purpose of advertising copy, essential principles of construction. Use of specific product benefits and selling points, headline writing, use of human interest material, preparation of radio and television commercials, print ads and supplementary media, copy presentation skills. |
Requires:
ADVG 222 and ENGL 250
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