Business-to-Business Advertising (ADVG 375)

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• Credit Hours: Min: 3, Max: 3

A study of business-to-business advertising strategies and techniques with emphasis on its use in improving the salesperson's productivity. Explores business market places and industrial purchasing behavior, advertising department organization and integration with other marketing efforts, focusing on a detailed review of the creative and media functions performed in the context of business-to-business marketing and sales objectives. Prerequisites ADVG 222 and junior status