Media Strategy & Tactics (ADVG 376)

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• Credit Hours: Min: 2, Max: 2

A detailed examination of the process of developing advertising media strategy and the building and execution of an advertising media program. Emphasis is placed on understanding the functional relationships affecting and within advertising media planning and the emergence of an effective media program from this planning activity. Labs focus on using and understanding advertising media concepts and research data and on structuring advertising media plans. Prerequisites ADVG 334