Retail Promotion (ADVG 485)

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• Credit Hours: Min: 3, Max: 3

A comprehensive examination of the retail promotion environment with particular emphasis on the planning of retail promotion. Special attention is given to the composition of the overall retail promotion mix and the use of advertising as part of this mix. Students will prepare and present a detailed retail promotion program for a selected retail business. Prerequisites ADVG 222 and RETG 337 or instructor approval