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ADVG 488
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Min credits: |
3 |
Advertising Campaigns
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Max credits: |
3 |
| Advertising majors only. Includes the development of a complete advertising plan, including primary and secondary market research, creative strategy, media strategy and planning, message pre-testing, sales promotion, and push/pull campaign strategy. Presentation of campaign required. |
Requires:
ADVG 312, ADVG 324, ADVG 376
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