Ferris Course Catalog
 

MKTG 321

 Min credits: 3

Principles of Marketing

 Max credits: 3
Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce.

Requires:

Sophomore status or higher

 

 

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Ferris State University Catalog (2006 - 2007)		  
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