Ferris Course Catalog

Principles of Marketing (MKTG 321)

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  • Credit Hours: Min: 3, Max: 3

Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Prerequisites Sophomore status or higher

 

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Ferris State University Catalog (2006 - 2007)
 
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