Why Choose Marketing?
If you choose to major in marketing there are a host of career opportunities available to you. Career paths might include e-commerce, marketing analysis, professional selling, advertising, supply chain management, marketing research and a host of other customer service/leadership positions.Engage in a number of internship activities
One out of every five presidents or chief executive officers in the nation’s top 500 businesses was, as an undergraduate, a marketing major. Further, salaries open to marketing graduates from FSU compare very favorably to salaries received in highly technical and specialized non-business careers.
As a student of the FSU marketing program, you will be provided the opportunity to:
Learn how to develop, execute and control complex marketing strategy
Choose from concentrations – such as Marketing, Sales, E-commerce, Retailing, or choose the diversified concentration which allows you to complete a certificate or minor to complement your marketing major
Build information-based analytical decision-making skills and apply research results in developing successful marketing programs
You will be exposed to an exciting set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and are required to influence others to accomplish the tasks you face together in day-to-day activities.
Get a Great Job
Many of our marketing graduates have gone on to major leadership positions in industrial marketing, radio and television, entertainment, food service, television news, web-based businesses, as well as with such organizations as hospitals, government agencies, social service organizations and charities.
Further, you always have the option of seeking a career path as a successful entrepreneur. As an entrepreneur, the marketing skills you learn will help increase the likelihood your business ventures will be successful.
Finally, oftentimes great marketers become dynamic sales people who serve in consulting and marketing management positions that eventually lead to the highest levels of organization leadership. Your ability to be both a marketer and a professional sales person will serve you well as you progress in your career.
Applicants must present evidence of graduation from high school or GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.
The Marketing program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426