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Public Relations PURE

Career Path: Arts and Communications, Business, Management, Marketing, and Technology

Required Courses		Credit Hours
General Education
This degree requires completion of the general education courses found on your program degree checksheet:
	Communication Competence	12
	Scientific Understanding	7-8
	Quantitative Skills (MATH 115)	3
	Cultural Enrichment	9
	Social Awareness (see Related Courses)	18
Business Core
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 301	Legal Environment of Business	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality/Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Intro to Statistics	3
Major
JRNL 121	Writing for Mass Media	3
JRNL 122	Reporting	3
MKTG 425	Marketing Research	3
PREL 101	Contemp Public Relations	1
PREL 240	Public Relations Principles	3
PREL 341	Public Relations Tools	3
PREL 342	Public Relations Tactics	3
PREL 401	Public Relations Seminar 1	1
PREL 402	Public Relations Seminar 2	1
PREL 440	Public Relations Cases	3
PREL 455	Public Relations Campaigns	3
PREL 491	Public Relations Internship	3
Related Courses
ECON 221	Prin of Macroeconomics*S	3
ECON 222	Prin of Microeconomics*S	3
GEOG 112	Cultural Geography*GRS	3
PSYC 150	Introduction to Psychology	3
SOCY 121	Introductory Sociology* RS	3
ADVG 222	Principles of Advertising	3
GRDE 118	Desktop Publishing	3
MGMT 447	Business Ethics & Social Responsibility	3
Electives:	Directed(see advisor)	6
Minimum credit hours required for B.S. degree:		124-125

Why Choose Public Relations?

If you are enrolled in Ferris State�s public relations program, you will be learning at one of only a few public relations programs in the US that graduate students with a bachelor of science in business. The public relations program is designed to prepare you to work in such organizations as public relations agencies, business organizations, non-profit organizations, social service organizations, medical facilities, educational institutions, government agencies and sports and entertainment operations.

U.S. News & World Report has cited public relations as one of its 20 'hot-track professions,' and the U.S. Department of Labor predicts that the need for public relations people may increase faster than the average for all occupations.

Ferris's one-of-a-kind major includes public relations courses and studies in advertising, marketing and journalism combined with a core of business courses. The public relations internship provides on-the-job training in addition to the extensive hands-on academic studies. This combination is a strong asset in the job market and helps produce a 100 percent placement rate.

Get a Great Job

Public relations professionals write, create, counsel and persuade as they work in a variety of tasks including employee communication, news media relations, community affairs, political campaigning, fundraising and membership recruitment. They write and edit articles for news media, write speeches for senior executives, produce video tapes, and publish newsletters, corporate annual reports and sales brochures. They study people's opinions, develop strategic plans, participate in decision-making, and, build positive relationships for their organization.

Admission Requirements

Applicants must present evidence of graduation from high school or the GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT MATH score of 19 or higher; an ACT READING score of 19 or higher.

Graduation Requirements

The Public Relations program at Ferris leads to a bachelor of science degree with a major in Public Relations. Graduation requires a minimum 2.0 GPA in core courses, in the major and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu