Why Choose a Marketing Research Certificate?

If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

Creating effective surveys

Employing computer-based statistical analysis procedures

Applying research information in real-world marketing decisions

You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on information in order to make successful business decisions.

Admission Requirements

Any person who is admitted to the University or the University Center for Extended Learning is welcome to seek the attainment of this certificate. You must present evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements

You will receive the Marketing Research Certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu