Marketing/Sales Minor (MKTGM) - Ferris Course Catalog

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Marketing/Sales Minor MKTGM

Degree Type: Minor

College(s): Business

Required Courses		Credit Hours
MKTG 231	Professional Selling	3
MKTG 321	Principles of Marketing	3
MKTG 434	Advanced Selling	3
MKTG 436	Sales Management	3
Electives:	Choose two:
COMM 205	Effective Listening	3
COMM 332	Persuasive Speaking	3
MKTG 466	Purchasing	3
Minimum credit hours required for marketing sales minor:		18

Why Choose the Marketing Sales Minor?

If you are majoring in a non-marketing degree, a technology degree or the professional fields of optometry or pharmacy, you will find that the marketing sales minor will give you additional skill sets that will help you in creating a successful and rewarding career.

If you are enrolled in this minor, you will build your skills in:

Creating and delivering effective sales presentations

Developing managerially relevant marketing strategy

Creating value-added customer relationships

Evaluating the effectiveness of marketing/sales activities

This valuable minor will provide non-marketing majors with skills that will allow them to migrate from their chosen major into a broader marketing career track. You and the marketing sales minor advisor will design a course of study based on specific courses that best complement your career goals and academic major.

Admission Requirements

Any person who is admitted to a Ferris State University Bachelor’s degree program is welcome to obtain this minor in addition to their major.

Graduation Requirements

You will receive the Marketing Sales Minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average.

No more than 50% of the credits in this minor may be transferred from another institution, nor will the minor be granted if more than 50% of the minor credits are specifically required in the students major.

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids MI 49307-2284
Phone: (231) 591-2426
Email: MKTG@ferris.edu