Marketing Research (MKTG 425)

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• Credit Hours: Min: 3, Max: 3

Methods for designing market reserch studies, methods of collecting data, problem formulation, sampling methods and techniques, data analysis, and research reporting. Students design and execute a complete research project in the following possible areas: advertising/promotion, customer satisfaction, target markets, sales, product development, pricing, or distribution. Prerequisites STQM 260, MKTG 321