Marketing Research (MKTG 425)
Methods for designing market reserch studies, methods of collecting data, problem formulation, sampling methods and techniques, data analysis, and research reporting. Students design and execute a complete research project in the following possible areas: advertising/promotion, customer satisfaction, target markets, sales, product development, pricing, or distribution. Prerequisites STQM 260, MKTG 321
Use the search to find the course(s) that you are looking for.