Why Choose a Direct Marketing Certificate?
If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:Direct marketing as an overall business model and as an element of Integrated Marketing Communications
Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
Direct marketing creative strategy and execution
Hands-on direct marketing techniques
You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.
Any person who is admitted to the University or the University Center for Extended Learning is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.
You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.
No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.
119 South Street/BUS 212
Big Rapids, MI 49307-2284