Why Choose Advertising?
If you choose to enroll in Advertising as a major, you will be one of a very few select students to receive a degree in advertising in a College of Business setting. The emphasis of your degree will not be in the creation of advertising copy or illustration, but in developing integrated marketing communications campaigns that effectively convey an organizationís message through the strategic combination of advertising, direct marketing, sales promotion and public relations techniques.Understanding markets and media
As a graduate of this program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success. You will learn such concepts as:
Learning how corporations communicate effectively
Serving as the bridge builder between your organization and the customers who desire to use your organizationís products and services.
You will find yourself in a very competitive, challenging and rewarding career. Your career ladder often will lead to high-paying senior management, executive and/or leadership positions.
The program is based on the idea that there is no substitute for experience. As a student, you become directly involved in the integrated marketing communications and advertising process. You write copy, develop advertising campaigns and created integrated marketing communications strategies. In addition, an internship program allows you to gain on-the-job experience while earning University credit and a paycheck.
Get a Great Job
Advertising is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of integrated marketing communications, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. Positions in this field include account executives, copywriters, creative directors, managers, media planners and buyers, salespeople and researchers.
Applicants must present evidence of graduation from high school or the GED.
To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.
The Advertising program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.
119 South Street/BUS 212
Big Rapids, MI 49307-2284