Ferris Course Catalog

Customer Systems (MMBA 730)

  • College: College of Business
  • Department: Management
  • Credit Hours: 3
  • This course has a lecture with 3 hours.

The measurement and analysis of both customer requirements/needs and customer satisfaction/dissatisfaction are considered in the framework of a performance-metric-based management philosophy. The use of survey instruments and focus groups and the tracking and analysis of this data is emphasized. A hands-on project is required that provides practice and demonstrates the mastery of these topics. Pre-Requisites:Graduate Status. Typically Offered Fall, Spring, Summer


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Ferris State University Catalog (2009 - 2010)
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