Why Choose Advertising/Integrated Marketing Communication?

Ferris' Advertising/Integrated Marketing Communication (AIMC) program is at the forefront of a revolution that's sweeping the advertising industry: using advertising and promotion techniques in concert for maximum effect, rather than applying them separately. Our program is highly regarded by employers because it's one of the first to take this up-to-date approach. And there's another thing they like about Ferris' program. Ferris students have opportunities to apply what they're learning in real-world settings. They can interact directly with industry professionals, engage in projects with real clients, and develop complete integrated marketing communication campaigns which are all reasons Ferris AIMC graduates are highly regarded for being able to "hit the ground running."

Get a Great Job

Ferris' Advertising/Integrated Marketing Communication grads get great jobs. They have careers in the best ad agencies in the country from New York to LA. Fact is, the biggest agency in the U.S. has had more Ferris grads working in its headquarters than from any other university. Some Advertising/Integrated Marketing Communication career options are: advertising manager, account executive, account coordinator, account planner, creative director, copywriter, media planner, media buyer, media sales, traffic coordinator, production specialist, or research director. And, there are many others.

Admission Requirements

Applicants are expected to meet 3 of the 4 criteria listed below in order to be placed directly into a College of Business bachelor/associate degree program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Applicants not meeting the above criteria for direct admissions into a specific COB program, but still meeting Ferris State University admissions criteria, will be placed into the College of Business in the Pre-Business program until they meet the admission criteria for the program into which they desire entrance. Transfer student admission criteria can be found on the transfer student webpage.

Graduation Requirements

The Advertising/Integrated Marketing Communication program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in the business core classes, in the major classes and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/&sid=s1_001