Public Relations (PURE) - Ferris Course Catalog

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Public Relations PURE

College(s): Business

Required Courses		Credit Hours
PREL 240	Public Relations Principle	3
PREL 341	Public Relations Writing\Tools	3
PREL 342	Public Relations Tactics\Plans	3
PREL 350	Public Relations Ethics\Law	3
Minimum credit hours required for certificate:		12

Why Choose a Public Relations Certificate?

As the only nationally certified Public Relations program in the state of Michigan (and one of 27 in the U.S.), Ferris State’s Public Relations program will give you the skills and knowledge to excel. The four courses required for the certificate provide students with more content and experience than many programs offer in their entire major. With employment growth rates in public relations projected to be more than 24% through 2018, gaining additional skills in PR will significantly enhance your current major.

Research shows that excellent written and verbal communication skills are the most sought after trait of potential employers. A certificate in PR from Ferris will help give you these skills. You will learn how to build positive relationships with an organization’s key target groups to improve long-term reputation, goodwill, and the bottom line. You will learn to create and implement strategic communication material such as press releases, speeches, events, videos, social media, and interviews. A certificate in public relations from Ferris will give you a solid foundation in business communication and will be a strong asset in your career development.

Admission Requirements

Any person who is admitted to the University is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements

You will receive the Public Relations Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/sid=s1_001