Why Choose an E-Commerce Marketing Certificate?
If you have a strong interest in Internet-based marketing activity, you'll find that E-commerce is the newest and most innovative marketing methodology used by business executives.Multi-channel marketing - integrating online and offline marketing with profitable results
The e-commerce marketing certificate will enhance your skills in:
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in both business-to-customer and business-to-business e-commerce marketing
Creation and execution of Internet marketing/advertising plans and campaigns
You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in e-commerce, but in careers such as direct marketing, advertising and professional selling.
This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communication and public relations degrees.
This certificate can be completed online.
Any person who is admitted to the University is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.
You will receive the E-Commerce Marketing certificate after completion of the requirements with a minimum 2.0 grade point average.
No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)