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Business Data Analytics BDAN

Degree Type: Bachelor of Science

College(s): Business

Required Courses  Credit Hours 
BUSINESS CORE
ACCT 201 Principles of Accounting 1 3
ACCT 202 Principles of Accounting 2 3
BLAW 321 Contracts and Sales 3
BUSN 499 Integrating Experience 3
FINC 322 Financial Management 1 3
ISYS 321 Business Information Systems 3
MGMT 301 Applied Management 3
MGMT 370 Quality-Operations Mgmt 3
MKTG 321 Principles of Marketing 3
STQM 260 Introduction to Statistics 3
MAJOR
ISYS 200 Database Design-Implementation 3
PROJ 320 Proj Management Fundamentals 3
STQM 270 Introduction to Data Mining 3
STQM 285 Foundations Business Analytics 3
STQM 322 Inferential Statistics 3
STQM 341 Management Science 3
STQM 342 Data Mining Tools 3
STQM 380 Data Mining Processes 3
STQM 450 Data Warehouse Struc/Des/Query 3
STQM 460 3
Internship or Directed Elective (see advisor) 3
CONCENTRATIONS (Choose one of the following concentrations)
Information Security and Intelligence Concentration
ISIN 300 Link and Visual Analysis 3
ISIN 301 Data-Intelligence Comp Theory 3
Directed elective (advisor approval) 3
Marketing Analysis Concentration
MKTG 378 Marketing Data Analysis 3
MKTG 425 Marketing Research 3
Directed elective (advisor approval) 3
Business Information Systems Concentration
ISYS 202 Principles of Information Syst 3
ISYS 303 Systems Analysis Methods 3
ISYS 311 3
Quality and Systems Improvement Concentration
STQM 311 Cont Improvement Tools-Techniq 3
STQM 351 Quality Control for Management 3
Directed elective (advisor approval) 3
Geographic Information Systems Concentration
GISC 225 Principles of GIS 3
GISC 282 Geographic Infor Systems 2 3
GISC 382 GIS Data Analysis-Specializ 3
Directed Concentration
*Directed electives (advisors approval required) 9
UNIVERSITY GENERAL EDUCATION
Communication Competence
Choose one:
COMM 105 Interpersonal Communication 3
Or
COMM 121 Fundamentals-Public Speaking 3
ENGL 150 English 1 3
ENGL 250 English 2 3
ENGL 325 Advanced Business Writing 3
Scientific Understanding
Science elective 3-4
Lab science elective 4
Quantitative Skills
MATH 115 Intermediate Algebra 3
* (If MATH ACT is 24 or higher, substitute a general education elective)
Cultural Enrichment
PHIL 216 Introduction to Ethics 3
Cultural Enrichment Electives 6
Social Awareness
ECON 221 Principles of Macroeconomics 3
ECON 222 Principles of Microeconomics 3
PSYC 150 Introduction to Psychology 3
COLLEGE OF BUSINESS Additional General Education
COMM 221 Small Group Decision Making 3
MATH 122 Math Analysis for Business 3
PHIL 217 Introduction to Logic 3
Minimum credit hours required 121 - 122

Why Choose Business Data Analytics?

Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state.

  • You will learn from statisticians and information systems experts who will teach you through practical, hands-on projects.
  • You will find the statistics faculty willing and readily available to help you outside of the classroom.
  • You will learn by working with faculty on real-world projects at our research consulting center.
  • Our classrooms and research consulting center provide opportunities for collaborative state-of-the-art learning.

  • Get a Great Job

    Employers like to hire Ferris graduates because of their practical skills, receptive attitudes and abilities to do the job from day one. The BDA job market is exploding in a range of fields including business, education, manufacturing, healthcare, criminal justice, government, science and others. Some BDA career options: business data analyst, market research analyst, data analyst/data architect, business and systems analyst, analytic software sales representative, business systems consultant, research analyst or data analyst consultant.

    Admission Requirements

    Applicants are expected to meet 3 of the 4 criteria listed below in order to be placed directly into a College of Business bachelor/associate degree program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean's Office.

  • High school GPA of 2.5 (on a 4.0 scale).
  • English ACT of 16 or higher or SAT of 370 or higher
  • Math ACT of 19 or higher or SAT of 460 or higher
  • Reading ACT of 19 or higher

  • Applicants not meeting the above criteria for direct admissions into a specific COB program, but still meeting Ferris State University admissions criteria, will be placed into the College of Business in the Pre-Business program until they meet the admission criteria for the program into which they desire entrance. Transfer student admission criteria can be found on the transfer student webpage.

    Graduation Requirements

    The Business Data Analytics program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

    More Information

    Marketing Department
    119 South Street/BUS 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    E-mail:MKTG@ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)
    http://www.acbsp.org/p/st/ld/sid=s1_001


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