Principles of Advertising (ADVG 222)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Scope and purpose of advertising; advertising cycles; writing copy and slogans; trademarks; methods of visualizing; advertising layout; printing, newspaper, magazine, radio, television, billboard, transportation, direct mail, specialty, point-of-sale, and other special forms of advertising, packaging and labeling; testing of ads, advertising agencies and campaigns; advertising laws. Typically Offered Fall, Spring, Summer