Ferris Course Catalog
 

ADVG 376

 Min credits: 3

Media Strategy & Tactics

 Max credits: 3
A detailed examination of the process of developing advertising media strategy and the building and execution of an advertising media program. Emphasis is placed on understanding the functional relationships affecting and within advertising media planning and the emergence of an effective media program from this planning activity. Project assignments focus on using and understanding advertising media concepts and research data and on structuring advertising media plans.

Requires:

ADVG 334

 

 

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