Retail Promotion (ADVG 485)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

A comprehensive examination of the retail promotion environment with particular emphasis on the planning of retail promotion. Special attention is given to the composition of the overall retail promotion mix and the use of advertising as part of this mix. Students will prepare and present a detailed retail promotion program for a selected retail business. Pre-Requisites:ADVG 222 and RETG 337 with a grade of D- or better in each course or instructor approval. Typically Offered Fall, Spring, Summer