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ADVG 486
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Min credits: |
3 |
Advertising Management
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Max credits: |
3 |
| Problems of advertising management from viewpoint of national, international or regional advertiser, or advertising agency. Includes principles of management, organization, preparation and presentation of advertising plans, budget and cost controlled, agency relations, personnel management and evaluations of effectiveness. |
Requires:
Advertising majors with senior status, or instructor permission
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