Intro to Advertising/IMC (AIMC 101)

• College: College of Business
• Department: Marketing
• Credit Hours: 1
• This course has a lecture with 1 hours.

Lecture/discussion course, will focus on discussing the scope of IMC, Integrated Marketing Communication, how IMC operates as an aspect of business, marketing, and promotion, the career outlook within the field of IMC, and the specific types of career opportunities which exist within the field. Discussions will be supported and reinforced by assignments which will give the students the opportunity to apply, in specific terms, the information and knowledge they obtain. Typically Offered Spring only.