Prin of Advertising/IMC (AIMC 222)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Scope and purpose of IMC, Integrated Marketing Communication, IMC cycles: writing copy, slogans; trademarks; methods of visualizing; layout; layout; printing, newspaper, magazine, radio, television, billboard, transportation, direct mail, specialty, point-of sale, and other special forms of advertising, packaging and labeling; testing of ads, agencies and campaigns; advertising laws. Typically Offered Fall, Spring and Summer.