Layout and Production (AIMC 312)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 2 hours.
• This course has a lab with 2 hours.

Techniques in building the printed advertisement and television story boards: visualization of appeal, principles of design, indication of photography and illustration, color usage, and production processes. The use of typography as a design element. A brief introduction to printing processes and paper stocks. Preparation of layout for various media (includes use of mock-ups and prototypes).Prerequisites: AIMC 222. Typically Offered Fall only.