Promotional Writing (AIMC 324)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Nature purpose of advertising/IMC copy, essential principles of construction. Use of specific product benefits and selling points, headline writing, use of human interest material, preparation of radio and television commercials, print ads and supplementary media, copy presentation skills.Prerequisites: AIMC 222 and ENGL 250. Typically Offered Spring only.